Hotel and location information
Get ready for a big-time experience—because everything’s bigger (and better) in Texas. The Austin Marriott Downtown puts you in the heart of the city’s energy, just steps from Lady Bird Lake, legendary live music, and the best food scene around.
With stylish guest rooms, rooftop views at Zanzibar, and locally inspired dining at Corinne, this modern hotel is the ideal backdrop for bringing together operations leaders from across the country. Whether you’re learning, networking, or kicking back, you’ll feel right at home.
Conference center address and location
Overflow lodging:
Arriving Tuesday? The Marriott block is sold out, but you can stay right down the street at the Hyatt Tuesday evening.
Explore Austin
While you’re in town, take some time to explore everything Austin has to offer. From legendary BBQ joints and food trucks to vibrant live music on nearly every corner, there’s something for everyone in the Live Music Capital of the World.
Live Music & Nightlife
Austin is the Live Music Capital of the World, and it shows.
- Mohawk Austin:
An iconic indoor/outdoor venue with nightly live shows. - Antone’s Nightclub:
Legendary blues bar that has hosted the likes of B.B. King and Stevie Ray Vaughan. - The Continental Club:
The Continental Club: Historic dive with rockabilly, country, and swing in South Congress. - 6th Street Entertainment District:
Just a short walk away, bustling with bars, clubs, and live music.
Food & drink
Austin’s food scene is unmatched. Here are some must-tries:
BBQ
- Franklin Barbecue:
Widely considered the best brisket in the country (go early—there’s always a line!). - Terry Black’s Barbecue
A faster, equally delicious alternative across the river. - Lambert’s Downtown BBQ:
Fancy barbecue just a short walk from the hotel.
Tacos & tex-mex
- Veracruz All Natural:
Famous for their migas tacos and homemade tortillas. - Torchy’s Tacos:
A local favorite with creative twists on the classic taco.
Drinks with a View
- Zanzibar:
Rooftop bar at our hotel with tropical vibes and skyline views. - P6 at The LINE:
A beautiful lounge overlooking Lady Bird Lake.
Outdoors & Recreation
Need a break between sessions? Step outside and explore:
- Lady Bird Lake Hike & Bike Trail:
Access right by the hotel for walking, jogging, or biking. - Barton Springs Pool:
A spring-fed natural pool in Zilker Park
Shopping & Culture
Take home a little piece of Austin:
- South Congress (SoCo):
Trendy shops, boutiques, vintage finds, and Instagram-worthy murals. - 2nd Street District:
More refined shopping and dining just blocks from the hotel. - Blanton Museum of Art:
On UT Austin’s campus, with a rich mix of modern and classical works. - Texas State Capitol:
Free tours of this stunning historic building are just a short drive away.
Iconic photo ops
Don’t forget to snap a few pics:
- “I love you so much” mural:
An iconic mural on the side of Jo’s Coffee in SoCo. - “Greetings from Austin” postcard mural:
A colorful classic near South 1st and Annie. - View from the Pfluger Pedestrian Bridge:
Great for skyline photos at sunset.
Don’t miss the FMX event of the year
Price includes
- Full 3-day conference access
- All sessions and learning tracks
- Exclusive hands-on FMX Labs
- Welcome Reception + Bull & Bowl Networking Event
- Breakfasts and lunches on the 29th and 30th
- Access to our exhibitor showcase
Need to convince your boss?
You can use our template as a starting point
Frequently Asked Questions
What is the best way to get from the airport to the conference location?
We recommend Uber/Lyft/Taxis to the hotel. Please be safe and mindful of your surroundings while traveling.
What are the dates of the User Conference?
The conference is January 28th – January 30th, 2026.
Can I stay at another property?
Absolutely! While the room block at Austin Marriott Downtown offers a convenient location and beautiful atmosphere, you’re welcome to choose another hotel that better suits your needs. We understand flexibility is important.
Are there rooms available pre- and post-conference for reservation? Is the room block price available for these additional dates?
Yes! We understand you might want to extend your stay and get your boogie on. You can book pre- and post-conference nights through our FMX room block at Austin Marriott Downtown. The special rate of $269 per night (plus tax and resort fees) will be available for reservations between January 27th and January 30th.
Here are some additional points to consider:
- Availability for pre- and post-conference nights might be limited depending on overall hotel occupancy.
- It’s recommended that you book your stay as soon as possible to secure your desired dates.
Who should attend the conference?
All FMX customers are welcome and encouraged to take advantage of this unique opportunity. While many of our tracks are focused on operational best practices and products, we encourage IT leaders, CFOs, and others to join.
What is the cost of attending the conference?
The registration fee for the conference is $750, plus travel expenses. See room block information above. There is an early bird rate of $650 if you register before October 1, 2025.
What is the cancellation policy for registration fees?
Any cancellations after December 29th do not qualify for a refund.